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Avoiding the Post-Holiday Retailing Blahs

Posted Dec 31st, 1997 in From Vito's Desk

The average customer sees the holiday season as a busy, bustling shopping time, however in our industry, it can be a slow retailing time indeed.

How Do I Compete, Let Me Count the Ways

Posted Jun 30th, 1997 in From Vito's Desk

Each day, new retailers with visions of health and wealth enter what is perceived to be a booming industry – health food. As pioneers who have broken ground and introduced many of the concepts and products that are so popular today, health food retailers are now facing stiff competition from venues, which have traditionally viewed our beliefs and products with disdain.

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What Our Readers Say:

Vito shares his personal journey and experiences with business, the ups, the downs , the challenges that he was faced with and how he pivoted and reinvented himself so many times when faced with adversity, dissent and obstacles. Running your own business is not for the faint of heart. I loved his ability to be open and raw, his ability to tell it as it was. Running a business is not all glory ... you need faith, stamina, dedication, perseverance, and determination. With each and every obstacle he rose and pivoted. Never giving up. A perfect book that offers the reader encouragement and guidance. You just kinda have to adapt to what life throws your way. Thank you for your first hand account and advise.
Maria Galipo

Pre-published:

You are my hero! I believe in my book, and yet, I couldn’t imagine a book signing. Vito, your message of believing in yourself without flowery nonsense should inspire all of us! I hope your book will stand as a testament to what you need to covey. Colette Sullivan - Ledoux
- Colette Sullivan - Ledoux