Advertising That Works: AdVan

Posted Sep 6th, 2005 in Historical Articles & Ads

Advertising That Works: AdVan

Motion Attracts Attention


This is the initial promotial document used for Ad Van Sales. 

  • Motion can convey ideas or information that static representations cannot.
  • Motion is cognitively and ecologically rich.
  • Evidence from perceptual psychology indicates that the onset or change in movement in our visual field grabs our attention involuntarily.
  • Movement is suited to extracting information from noisy environments across the viewer’s entire visual field.
  • Research has shown that the rotating, scrolling and moving products offer about 80% awareness to the usual 40% to 50%.

How Ad-Van will help you!

  • We at Ad-Van are dedicated to improve your business through our innovated marketing approach.
  • Ad-Van utilizes duel LCD wide screen monitors on each side of the Ad-van and a LCD wide screen monitor inside the back window.
  • Over 45,000 vehicles and pedestrians in St. Catharines, will pass and view Ad-Vans monitors and display advertisers daily, that’s over 315,000 viewers per week.
  • Monday through Sunday:  7 am to 7 pm
  • Special week-end evening packages

JJ Kapps ad

Compliment existing Advertising

  • Ad-Van can compliment any advertising campaign from any other medium.
  • Ads can easily be adapted from outdoor, T.V., print, radio or the internet.
  • Changing your message is as easy as a phone call
  • Changes can be made to target your audience to the time of year, month, week, and day
  •  Changes can be made to coincide with teaser campaigns, and ongoing creative development

Advertise from $0.45 per 10 sec Ad

  • Availability
  • Value Added Packages
  • Morning Drive
  • Afternoon Drive
  • Prime Week
  • Weekend Pkgs.
  • Volume Discounts
  • 10 % Volume Discount
  • If Ad Space is taken for 4 consecutive weeks
  • Paid Upfront
  • We will pay the GST!!!

Week – day display packages

Bronze Display Package

48 Ten Second Ad Views per day “336 Ads per week”

24 Twenty Second Ad Views per day “168 Ads per week”

Silver Display Package

96 Ten Second Ad Views per day “672 Ads pre week”

48 Twenty Second Ad Views per day “336 Ads per week”

Gold Display package

192 Ten Second Ad Views per day “1344 Ads per week”

96 Twenty Second Ad Views per day “672 Ads per week”

Platinum Display package

384 Ten Second Ad Views per day “2,688 Ads per week”

192 Twenty Second Ad Views per day “1,344 Ads /week”

There is a $75.00 one time Ad Design and set up fee.

Compliment existing Advertising

  • Ad-Van can compliment any advertising campaign from any other medium.
  • Ads can easily be adapted from outdoor, T.V., print, radio or the internet.
  • Changing your message is as easy as a phone call
  • Changes can be made to target your audience to the time of year, month, week, and day
  • Changes can be made to coincide with teaser campaigns, and ongoing creative development

Advertise from $0.45 per 10 sec Ad

  • Availability
  • Value Added Packages
  • Morning Drive
  • Afternoon Drive
  • Prime Week
  • Weekend Pkgs.
  • Volume Discounts
  • 10 % Volume Discount
  • If Ad Space is taken for 4 consecutive weeks
  • Paid Upfront
  • We will pay the GST!!!

power-paralegal

Friday & Saturday Evening Packages

Special package between 7PM & 12PM

Bronze Display Package

128 Ten Second Ad Views on Friday between 7 & 12 pm

128 Ten Second Ad Views on Saturday between 7 & 12 pm

Silver Display Package

256 Ten Second Ad Views on Friday between 7 & 12 pm

256 Ten Second Ad Views on Saturday between 7 & 12pm

There is a $75.00 one time Ad Design and set up fee

Q & A’s

What is the advertising difference between the animated billboards than Ad-Vans advertising display screens?

l  Our vans drive on the busiest main streets of the city of St.Catharines therefore viewer-ship is expanded.

l  Our display screens are on ground level and are in plain view of traffic and the pedestrian from three viewing points.

l  Our unique concept for out-door media advertising is very effective; It can’t be unnoticed to anyone who is around the Ad-Van.

How often do motorists view Ad-Van advertising?

76% view Ad-Van more than 4 times weekly.

How much advertising is actually read?

93% regularly read and comprehend Ad-Van advertising.

Is Ad-Van effective at influencing purchasing decisions?

15% stated that the Ad-Van advertising they observed has directly influenced their decision to patronize a business and purchase a product.

Are viewers able to accurately recall the advertising they see on Ad-Van?

83% are able to recall Ad-Van advertisers without being prompted.

ad van